When it comes to NCAA sports, reaching fans isn’t as easy as it used to be. It’s harder to get attention — especially from young alums.
Long gone are the days when athletics departments could count on billboards, newspapers and printed materials to get the word out to their fans. Marketers can also no longer expect fans to visit the school’s athletics site for the latest news. Or rely solely on Facebook when other social channels abound. And if all that isn’t enough, schools now have to figure out how to deal with mobile and the reality of ever-present smartphones.
What’s the best way to reach fans? To find out, Hopscotch commissioned a 2016 survey of 552 college sports fans of Division I teams.
>> Download eBook of complete survey findings